Etsy Seo Improvements with eRank (that you can do today)

We have seen a tremendous drop in visits to our Etsy shop since we were taken off of Google Shopping . Etsy decided to insource the Google shopping ads a few weeks ago. Learning this we shut off ads in the Etsy provided marketing drop down menu in Etsy Shop manager. We started our search in Google for eRank and Etsy SEO.

We decided that we needed to try eRank in our little Etsy Shop which you can find here Hyperantique. Our statistics have been getting hammered into the wrong direction. The  attached  graphic  showing  the  weekly  trend of  users  looks  like  a  ski  slope  in  the  wrong  direction.

 

 

 

 

 

eRank to the Etsy SEO rescue (we hope)

eRank is one of the tools that are touted for their ability to assist you in fashioning SEO worthy Etsy listings. When we tried to register with eRank, we noticed that we had already registered for the product but we had not stored the password. We had to reset our passwords and refresh our listings. That said, you will not benefit from eRank unless you are actively using it. You must go in and audit your listings on a regular basis with a refresh to bring in new listings since your last visit to eRank.

We are not experts with the eRank product so we are using the free version which you can find here is eRank . So far we have re-loaded all of our listings and we are using eRank to examine each of the listings for good structure and then we will monitor the traffic. Fun is!

Our session traffic appears to be flattening out as well. This was happening before we installed eRank. We will continue to monitor the traffic and session data using our Google Analytics page. Follow the instructions and you will be able to track you traffic outside of Etsy too. Here is the link to the Etsy article that will guide your install of Google Analytics – for Etsy  

Session Status before leveraging eRank

The Etsy Sessions trend is pretty dismal. While the trend is ok (wider base) the drop is coming unless we do something to enhance our SEO rankings inside of Etsy and outside of Etsy (from our website, Pinterest account and Google Search).

 

 

Our eRank starting point

We ran a refresh and eRank pulled in our 145 plus listings and presented us with a report card. eRank  allows  us  to  drill  down  on  every  listing.  We  are then presented with a list of deficits in each of our listings.

By drilling down on each item we were able to see that our biggest issues were with keywords. Second we never have enough pictures. We also noticed that the photos we put up were not all optimized for the majority of listings.

eRank is allowing us to focus on the mechanics of our listings. It will ensure that we are alerted to the missing information as well as spelling errors and a number of other quick fixes. We will check back in a few weeks to see if the numbers change dramatically.

We hope that you will visit our Etsy Shop to follow our progress. We will be updating this article with our findings in less than a month. See you on the internet!