Etsy Shopping – How not to list an item
Great photos and a well constructed description is not enough to get your items noticed and to turbocharge your Etsy shopping. You can do everything “right” and still not get any conversions in your Etsy shop. What can one do to increase the odds that your items will get picked up by search engines or at lease float to the top of the Etsy search algorithm?
We covered the proper way to make a listing according to what we have read in the Etsy support documents. Here is a link back to that article. It discusses many of the technical aspects of making a listing inside of Etsy’s own ecosystem. Here is a link to that article Get Google Analytics Working for Your Etsy Shop
After following their own recommendations for listing construction and even trying to use Google ads for some of the more expensive items we still see little upward trends in site traffic or conversions.
Trying something different to fix your Etsy Shopping experience
We have spent a good deal of time to set up the following accounts: Twitter @hyperantique , Pinterest Hyperantique, a facebook page called Hyperantique and an instagram account called Hyperantique. Still no noticeable increases in visits from outside of Etsy.
We also have this website www.hyperantique.com. The site uses WordPress and a number of plugins that we use to tailor the user experience. We are going to see if we can drive traffic from the website to our Etsy shop.
Here is a sample listing photo that was badly done:
Here is the actual listing with a better photo at our etsy shop Seat Belt Safety Award
Several things should come to mind when looking at the listing. First and foremost – what the heck is it and why do I want it. The description:
From the time before airbags and when the only thing between you and the front window was a seat belt in your car.
Nice to put on your desk or trophy shelf.
Show the kids you are safety minded and hip to car stuff.”