His first name was Johann and he was a German inventor. He was born about 1398 and reportedly died in 1468. His name was changed at some time as he was actually born as Johann Gensfeisch our Laden in Mainz Germany, the same area our ancestors came from. We like Gutenberg!
This is what Gutenberg was supposed to look like. Kind of funny looking by todays standards if you ask me. Well maybe not too different looking than today no?
WordPress has taken the namesake of Johann Gutenberg, shortened it to just “Gutenberg” and placed it on their new block editor for the WordPress content management system.
First we installed the Classic text editor
Initially we did not want to look at the Gutenberg Editor. So many people were saying it was a bad move on WordPresses part to put the new editor into core so we installed the Classic Text Editor Plugin.
The Classic Editor allowed us to continue using the method of post writing that we were used to. We avoided the Gutenberg plugin and the Gutenberg Editor for a number of revisions. We even looked at installing the Elementor Page Builder plugin to help us avoid coding and just publish.
We love the Elementor Page builder but we did not wish to purchase the professional version nor did we really want to learn a new method for page building. We started to think that we could spend the time fighting Gutenberg or just start using it. We checked to make certain that our WordPress Theme was compatible.
Our First Gutenberg Post
This is our first actual Gutenberg post. It took a pretty long time to build as we had to read a number of instructional blog articles to get our bearings. First we had to change a setting in the Classic Editor to allow users to switch between editors. See the circled text for what settings need to be changed to allow Block editing. You can also address the editor selection in the WordPress user area.
We will be looking at SEO statistics for the post
With sales in our Etsy Shop a bit off, we are focusing on the web site. We plan to use the Gutenberg editor for all future posts from now forward. This post was written using Desktop Server on our iMac. We took it by cutting and pasting from the desktop server instance to the server were we host our site.
Our Google Analytics page has been copied to set a bench mark for the performance of this post over posts written in the Classic Editor. We will also monitor the Google tags in our Etsy shop for any deviation in performance. We will follow up with a post detailing our results.
We have been selling vintage Chanel on Etsy for a total of 8 years. Overall our experience has been excellent but selling high value Coco Chanel leather gloves, earrings, hats and scarfs can present difficulties to the Etsy seller. Not only are these items of high value but they are readily counterfeited – just take a walk down Canal Street in NYC.
Canal street has historically been lined with fake everything including Chanel, Rolex, and all of the most desirable high-end brands. We strive to ensure that our Chanel items are authentic and of the highest quality that is available. Many of our items are new old stock that has been unused or lightly used.
We have bought and sold Chanel for almost 10 years now. All of our transactions have been consummated, delivered and completed with very little drama. We choose to sell from the large inventory of Chanel vintage items from the early 1990s. These were accumulated through our work with Chanels boutique on 57th street in NYC. We also managed repairs of high value Chanel handbags and other clothing accessories.
Coco Chanel gloves exquisite details
We absolutely love the details on the many pairs of gloves that we have acquired for sale. Beautiful and well made, these beautiful gloves can only be found on our site. Here is a sample listing for an amazing pair of longer formal leather Coco Chanel gloves right here Etsy Shop
Other Chanel items listed appear under the section for Vintage Fashion section.
How We protect High Value Chanel Inventory
First, we only sell authentic Coco Chanel items in our Etsy Shop that you can visit from right here Etsy Shop . Other items are also for sale in our shop but only authentic Chanel items are sold by us.
When we list a high value item the seller must agree to the following: Pay for insurance using a USPS priority shipping method, Insurance must cover the cost of the item as well as the shipping and packing charges, A signature is required for delivery and item must be paid for prior to shipping.
We carry many Chanel items as well as hundreds of other interesting and unusual vintage products. We try to ship the same day that we receive an order. In the worst case we ship within one business day unless the order was placed on a holiday. We attempt to answer any questions about the product, packaging and shipping as soon as we see the request or question.
From a curb on Canal Street, NYC a decal that was placed on the iron Curb. We would love to have you visit shop because Best of all – Love is Telepathic. See you on line!
One of the first things you might think about doing is to set up a Google Analytics account for your Etsy Shop and get Google working for you. While you can track your shops performance by viewing your Stats in Shop Manager you will get an unfettered view in the tools that Google provides.
There are instructions in the Etsy help home but here is a quick step by step guide:
If you already have a Google Analytics account you can skip this step:
Here is a check-list for those looking to sell on Etsy:
Selecting what to sell on Etsy
Item selection is very important but not for the reasons that you might think. For an Etsy seller, size and weight matters almost more than any other attribute. Of course the items must be of high quality but if you can not ship it cost effectively you might just be wasting your time listing them. Choose items that are easy to ship and do not weigh too much. Unusually large items will not sell unless they are extremely interesting or rare.
Does the Item Photograph well
Larger items are difficult to take a meaningful photograph of. Smaller items can be much easier to take a good photo of and will sell on Etsy. Do not use distracting background and try to place something in the picture that will show scale. Use pleasant but neutral colors in your background. Use natural light when possible. Make sure to put any defects, scratches or patina in a photo for full disclosure. Use all 10 Etsy photograph slots if you can. If the item is simple (like a bowl) use as many as you can to show the item and use the rest to place the item into a good contextual use case – like put fruit in the bowl.
Items are art
We sell antiques and vintage items. One of our goals to sell on etsy is to try to pick out items that are made with interesting materials. Those made using a process that is extinct are the best for us. Our favorites are items items that are essentially impossible to duplicate because the process is too complex or the maker used materials that are not abundant any longer. These items sell the fastest for us. Luxury items that are gently used are also very popular. We specialize in Chanel stock items from the 1990s along with an eclectic mix of unusually well made items. Take a look at our shop here Middle Cove Antiques
The Item Title is important for the (internal) Etsy Search Algorithm. We will talk more about internal search later in this piece. More importantly, the item title that you provide is submitted to Google and other search engines by Etsy as a snippet. Most interesting is that Etsy uses only the first 66 characters of the item title to submit to search engines. See the attached image where the preview uses the first 66 characters and the word by and your shop name to construct the first part of the preview.
This makes it extremely important to use your best efforts to describe the item as you would imagine a buyer searching for it. The second part of the submitted preview is the first 160 characters of your item description.
Item Descriptions and Stories
If you want to get found inside of Etsy and more importantly in search engines you will need to focus on your item description in two parts. First you must concentrate on the first 160 characters and then the balance of the description quite differently.
To be effective you really need to try to concentrate on how you would search for what you are selling as you construct first 160 characters of item description. Use the balance of the item description to talk about size, condition and other important attributes you wish to convey to a potential buyer.
In Middle Cove Antiques we try to spice up an otherwise boring description with a little bit of a story. That said, don’t write a novel about your item. Tell your prospective buyer what the item is, what the condition of the item is, the size and weight of the item, the color and materials that the item is made of.
It is also very helpful if you know what the item actually is. While this sounds strange, some items are so out of place in modern times you need to be able to tell your customers what the item is and what it was used for. They will like you to be truthful so don’t make stuff up. If you have some amusing tidbits about the item, how you came across it or how you think it might be used in modern times add it to the bottom of your description.
Tags – use them all
Etsy describes tags as tools to help get your item found. Etsy tags are limited to up to 20 characters. We try to use the first 5 tags to add great search triggers. We try to use the remaining 8 tags to place context around the use of the item. For example if you are listing a bowl, use the first 5 tags to clearly lockdown descriptive search keywords: soup bowl, glazed ceramic, etc. Try to use the other 8 to capture different related keywords that are highlight the practical use of the item. We get creative with tags but we try not to get crazy with them.
Clearly Etsy messes with the search results constantly so I suggest that you read the article at Etsy SEO
What I have written here appears to work well for us to sell on Etsy, your results may be different. At the end of the day Etsy has their own rules for placing your listing into its search results. Once the snippets go to Google or Bing only they know what actually makes them important or highly ranking in search.
Materials which are optional appear to show up in the product overview under “materials”. Looking at what Etsy has to say about materials does not really shed much light on their actual purpose. I suspect that they may be part of some filters that Etsy uses somewhere in internal search algorityms but I am not clear on their impact on the ability to get your item found in outside search engines.
Etsy Search – Tag and Title Relevancy
Here are some notes from Etsy on internal search relevancy: “Items in Etsy’s search results must match the buyer’s search word or phrase. Items that do not match a buyer’s search won’t be included in results”. (This was taken from Etsy’s “Factors in Etsy’s search placement” article).
Exact phrase matches are stronger than matches on individual words. For example, a search for “banana backpack” would return all items with the words “banana” and “backpack” in the tags or title, but items with “banana backpack” in the title would be considered a closer match.
If a word or phrase in a buyer’s search appears in both the title and tags of a listing, the search algorithm considers that listing more relevant than a listing with that word or phrase in the tags or title alone.
According to Etsy the words at the beginning of titles are considered more important than words at the end of the title.
All I can conclude from this is that while a customer is in Etsy, using Etsy search you better use your tags and your titles in a manner that is consistent with Etsy’s search algorithms. Once you are outside of Etsy, search engine placement is a whole different ball game. We will talk more about this in another article/post. In the meantime let us know how you sell on Etsy.
More items have been added to help build out sections in the Hyperantique Middle Cove Etsy shop. Lists are added to Hyperantique by section. Each section has a heading above the listings. Each Hyperantique section will be optimized for SEO. Hopefully these posts will help you find the Hyperantique Etsy Shop in major search engine results.
Hyperantique’s own Section:
Another catch all section for Etsy and Middle Cove Antiques. Really a test to see if anyone visits this section because of the name. We will place more items here if this does work out.
We scour the nations attic for interesting vintage products and antiques. We do not restore items we sell, but instead gently clean them and put the up for sale. Over a hundred items at any given time. We use the USPS to ship most items. Thanks for looking!