Automated Mailing from Hyperantique

We have recently configured the MailChimp product to produce automated mailings. It is currently configured to mail you a summary of our posts with a link back to read the post on the website. This will happen automatically at 4:00 AM Eastern Time by the MailChimp server. This will only happen when we add a new post to the website.

If you would like to stop receiving these emails you can unsubscribe or drop us a note to let us know what you would like to hear about. We will never share your email knowingly to anyone. Our intentions are to inform you and perhaps sell a few items from our highly rated Etsy Shop . We will try our best to create informative content and not spam you with crappy ads.

Either way, please do not to hesitate to drop us a note here and let us know how we are doing. We would also love to hear what kind of topics are most interesting to you. This post is for informational purposes only and does not represent the bulk of our content.

If you prefer to read the other blog posts on hyperantique you can click here.

eRank and Etsy SEO – Boosting Etsy Sales with SEO

Etsy Seo Improvements with eRank (that you can do today)

We have seen a tremendous drop in visits to our Etsy shop since we were taken off of Google Shopping . Etsy decided to insource the Google shopping ads a few weeks ago. Learning this we shut off ads in the Etsy provided marketing drop down menu in Etsy Shop manager. We started our search in Google for eRank and Etsy SEO.

We decided that we needed to try eRank in our little Etsy Shop which you can find here Hyperantique. Our statistics have been getting hammered into the wrong direction. The  attached  graphic  showing  the  weekly  trend of  users  looks  like  a  ski  slope  in  the  wrong  direction.

eRank and Etsy SEO

 

 

 

 

 

eRank to the Etsy SEO rescue (we hope)

eRank is one of the tools that are touted for their ability to assist you in fashioning SEO worthy Etsy listings. When we tried to register with eRank, we noticed that we had already registered for the product but we had not stored the password. We had to reset our passwords and refresh our listings. That said, you will not benefit from eRank unless you are actively using it. You must go in and audit your listings on a regular basis with a refresh to bring in new listings since your last visit to eRank.

We are not experts with the eRank product so we are using the free version which you can find here is eRank . So far we have re-loaded all of our listings and we are using eRank to examine each of the listings for good structure and then we will monitor the traffic. Fun is!

Our session traffic appears to be flattening out as well. This was happening before we installed eRank. We will continue to monitor the traffic and session data using our Google Analytics page. Follow the instructions and you will be able to track you traffic outside of Etsy too. Here is the link to the Etsy article that will guide your install of Google Analytics – for Etsy  

Session Status before leveraging eRank

The Etsy Sessions trend is pretty dismal. While the trend is ok (wider base) the drop is coming unless we do something to enhance our SEO rankings inside of Etsy and outside of Etsy (from our website, Pinterest account and Google Search).

 

 

Our eRank starting point

We ran a refresh and eRank pulled in our 145 plus listings and presented us with a report card. eRank  allows  us  to  drill  down  on  every  listing.  We  are then presented with a list of deficits in each of our listings.

By drilling down on each item we were able to see that our biggest issues were with keywords. Second we never have enough pictures. We also noticed that the photos we put up were not all optimized for the majority of listings.

eRank is allowingeRank Screen Shot us to focus on the mechanics of our listings. It will ensure that we are alerted to the missing information as well as spelling errors and a number of other quick fixes. We will check back in a few weeks to see if the numbers change dramatically.

We hope that you will visit our Etsy Shop to follow our progress. We will be updating this article with our findings in less than a month. See you on the internet!

 

 

 

Coco Chanel high value sales on your Etsy Shop

The pitfalls of selling Coco Chanel on Etsy

We have been selling vintage Chanel on Etsy for a total of 8 years. Overall our experience has been excellent but selling high value Coco Chanel leather glovesChanel Glove Tag, earrings, hats and scarfs can present difficulties to the Etsy seller. Not only are these items of high value but they are readily counterfeited – just take a walk down Canal Street in NYC.

Canal street has historically been lined with fake everything including Chanel, Rolex, and all of the most desirable high-end brands. We strive to ensure that our Chanel items are authentic and of the highest quality that is available. Many of our items are new old stock that has been unused or lightly used.

We have bought and sold Chanel for almost 10 years now. All of our transactions have been consummated, delivered and completed with very little drama. We choose to sell from the large inventory of Chanel vintage items from the early 1990s. These were accumulated through our work with Chanels boutique on 57th street in NYC. We also managed repairs of high value Chanel handbags and other clothing accessories.

Coco Chanel gloves exquisite detailsCoco Chanel Gloves

We absolutely love the details on the many pairs of gloves that we have acquired for sale. Beautiful and well made, these beautiful gloves can only be found on our site. Here is a sample listing for an amazing pair of longer formal leather Coco Chanel gloves right here Etsy Shop

Other Chanel items listed appear under the section for Vintage Fashion section.

How We protect High Value Chanel Inventory

First, we only sell authentic Coco Chanel items in our Etsy Shop that you can visit from right here Etsy Shop . Other items are also for sale in our shop but only authentic Chanel items are sold by us.

When we list a high value item the seller must agree to the following: Pay for insurance using a USPS priority shipping method, Insurance must cover the cost of the item as well as the shipping and packing charges, A signature is required for delivery and item must be paid for prior to shipping.

We carry many Chanel items as well as hundreds of other interesting and unusual vintage products. We try to ship the same day that we receive an order. In the worst case we ship within one business day unless the order was placed on a holiday.  We attempt to answer any questions about the product, packaging and shipping as soon as we see the request or question.

From a curb on Canal Street, NYC a decal that was placed on the iron Curb.  We would love to have you visit shop because Best of all – Love is Telepathic. See you on line!

Etsy Shopping is Eye-popping

Etsy Shopping – How not to list an item

Great photos and a well constructed description is not enough to get your items noticed and to turbocharge your Etsy shopping. You can do everything “right” and still not get any conversions in your Etsy shop. What can one do to increase the odds that your items will get picked up by search engines or at lease float to the top of the Etsy search algorithm?

We covered the proper way to make a listing according to what we have read in the Etsy support documents. Here is a link back to that article. It discusses many of the technical aspects of making a listing inside of Etsy’s own ecosystem. Here is a link to that article Get Google Analytics Working for Your Etsy Shop

After following their own recommendations for listing construction and even trying to use Google ads for some of the more expensive items we still see little upward trends in site traffic or conversions.

Trying something different to fix your Etsy Shopping experience

We have spent a good deal of time to set up the following accounts: Twitter @hyperantique , Pinterest Hyperantique, a facebook page called Hyperantique and an instagram account called Hyperantique. Still no noticeable increases in visits from outside of Etsy.

We also have this website www.hyperantique.com. The site uses WordPress and a number of plugins that we use to tailor the user experience. We are going to see if we can drive traffic from the website to our Etsy shop.

Here is a sample listing photo that was badly done:

Seat belt award

 

 

 

 

 

Here is the actual listing with a better photo at our etsy shop Seat Belt Safety Award

Several things should come to mind when looking at the listing. First and foremost – what the heck is it and why do I want it. The description:

“A very cool 1988 award or sales display for seatbelt gear
From the time before airbags and when the only thing between you and the front window was a seat belt in your car.
Nice to put on your desk or trophy shelf.
Show the kids you are safety minded and hip to car stuff.”
Not an extremely compelling listing but it does cover all of the necessary Etsy requirements. It is fairly priced but it still does not rank. Let’s see if this article improves the views.

Get Google Analytics Working for Your Etsy Shop

Get Google working for your Etsy shop

One of the first things you might think about doing is to set up a Google Analytics account for your Etsy Shop and get Google working for you. While you can track your shops performance by viewing your Stats in Shop Manager you will get an unfettered view in the tools that Google provides.

There are instructions in the Etsy help home but here is a quick step by step guide:

If you already have a Google Analytics account you can skip this step:

Here is a link that will guide you through the process of setting up Google’s Marketing Platform: Google Marketing Platform

Just press the “Start for free” button and follow the instructions. 

Once you have completed the account set up come back and set up your Etsy shop.

You will need to go to Etsy Shop Manager

Settings

Web Analytics (in the top tab). 

Place the UA-nnnnnnnn-n number that you got from setting up your Google account. 

Press save and wait about 24 hours to start seeing analytics.

 

 

 

 

For more information on Google Analytics you should take a look at the YouTube site here where a recap of what Google is up to is available Google Videos on Analytics

For sale on Etsy

Vintage Etsy

We are selling vintage and antique items on Etsy. We use the WordPress Etsy Shop Plugin. The items that we sell are served to this post by a WordPress plugin that grabs Etsy sections from our shop (via the Etsy API) and displays them under this text block. The plugin is called Etsy Shop. We have made small modifications to the plugin so that it presents a url that will go directly to our shop and will not display items that you may also “like from other easy shops”. By clicking on one of the listings below, you will be brought to our Etsy site. From there you can browse all of our items. Continue reading “For sale on Etsy”